In the pericope before us the wise way (vv. 8-9) does not have the personal appeal, the excitement and hope of power, that the second way does (vv. 10-19). Its only reward is goodness as opposed to acceptance by one's peers.
"The Bible is the basic textbook in the home. It was once the basic textbook in the educational system, but even if that were still true, the Bible in the school can't replace the Bible in the home. I note that many modern parents sacrifice time and money to help their children excel in music, sports, and social activities; I trust they're even more concerned that their children excel in knowing and obeying the Word of God."35
Verse 19 articulates the point of the comparison. The Hebrew word translated "gains"(v. 19) implies a money-grabbing attitude (cf. 15:27).
