Essentially John called his hearers to change their minds about their relationship to God and to demonstrate the genuineness of their repentance with righteous conduct (vv. 7-14). He also promoted Jesus (vv. 15-17). Only Luke included John's enumeration of specific changes the people needed to make to demonstrate true repentance (vv. 10-14).
3:7-9 Luke's introduction of John's message is more general than Matthew's, but his summary of John's preaching is almost identical to Matthew's. However, Luke never reported that John said, "Repent, for the kingdom is at hand"(Matt. 3:2). Luke waited to introduce the kingdom theme until Jesus began His ministry (4:43).
As adders try to escape before an approaching brush fire, so the Jews of John's day were trying to escape God's coming judgment by fleeing to him for baptism.124However, John sensed that their reason for coming to him was just their safety, not genuine repentance. Righteous behavior would demonstrate true repentance. Many of the Jews believed that Abraham's righteousness availed for his descendants.125As God had cut Israel out of Abraham, who was a rock spiritually, so He could produce children for Himself from the stones in the wilderness (cf. 19:40).126People commonly cut down and burn fruit trees that do not produce fruit. Likewise God would judge Israel as a fruitless tree unless the Jews repented and started bearing the fruits of repentance (cf. 6:43-45; 13:6-9; Isa. 5:1-7).
"The Greek verb [metanoeo, translated "to repent"] means to change one's mind,' but in its Lucan usage it comes very close to the Hebrew verb for repent which literally means to turn or turn around' (sub). . . . A change of perspective, involving the total person's point of view, is called for by this term. In fact, John called for the Israelites to bring forth fruit worthy of repentance (3:8). This passage is significant for it separates repentance from what it produces, and also expresses a link between repentance and fruit. One leads to the other.
"In summary, Luke saw repentance as a change of perspective that transforms a person's thinking and approach to life."127
3:10-11 Luke's unique inclusion of the specific fruits of repentance (vv. 10-14) demonstrates his concern for social justice. To the sincere in the crowd John recommended generously sharing their possessions with the needy (cf. Gal. 5:22-23). The tunic (Gr. chiton) was the short undergarment worn under a robe. The Jews often wore two of them at once if they had two.128
3:12-13 John counselled sincere tax collectors to refrain from extorting more money than they had a right to receive (cf. 5:27-32). He advocated honesty and freedom from greed. He did not suggest overthrowing a system that allowed for abuses but prescribed personal morality that would eliminate the abuses.
3:14 Soldiers were able because of their position to threaten people with reprisal to extort money from them. Exactly who these soldiers were is unclear, but it is also unimportant. Greed appears to have been a special temptation for them since the wages of soldiers were low. Therefore John called on them to demonstrate contentment.
Verses 12-14 help us see that certain temptations are more prominent in certain occupations than others. However material possessions were a source of temptation to all these people.
3:15-17 Luke's account of John's preaching about Jesus is the longest in the three Synoptic Gospels (cf. John 1:19-25). John distinguished between his baptism and Messiah's to show that he was not the Messiah.
Matthew's account of these words stressed the importance of Jesus' Jewish hearers repenting personally and nationally. Luke tailored his account to Gentiles and stressed the judgment that Jesus would bring (cf. Isa. 4:4). The presence of only one article before "Holy Spirit"and "fire"in the Greek text suggests that John was referring to one baptism. It is probably the baptism that Jesus will initiate when He returns to earth as the messianic King but which He initiated from heaven as a foreview of that event on the day of Pentecost (Acts 1:5; 2:3-4; cf. Isa. 44:3; Joel 2:28-32). John's water baptism prefigured Jesus' baptism. John's reference to unquenchable fire implies eternal judgment. Jesus will be the stronger One who judges, not just God.
3:18 John's preaching was also positive. He preached good news to the people (Gr. laos, a potentially responsive group) as well as warning them of coming judgment.
"John illustrates how the proclaimer of the Word should perform his task. The preacher must bear good news as well as news that exposes sin. Some preachers in the past tended to emphasize sin so much that one wondered where grace might be found. Today our problem is the opposite: being able to confront people with their accountability and culpability before God."129