The last of the seven cities (modern Eski-hisar, "the old fortress") lay about 40 miles southeast of Philadelphia and 90 miles east of Ephesus. It was a wealthy town that specialized in banking, producing black woolen cloth, and health care. It had suffered a severe earthquake that had destroyed it, but its prosperous citizens had rebuilt it.
Jesus Christ called Himself the "Amen"(lit. So be it). We should probably understand this title as a testimony to His ability to produce what He predicts (cf. Isa. 65:16). As a "Witness,"His testimony to the situation in Laodicea was trustworthy. The Laodiceans had a reputation for saying and doing whatever was necessary to preserve their own well-being.174In contrast Jesus spoke the truth. The "Beginning [Origin] of God's creation"sets forth His authority to pass judgment. The Laodiceans were creative, but Jesus alone was the Creator (cf. John 1:3; Col. 1:16).