Balak son of Zippor saw all that the Israelites had done to the Amorites.

And they came to Balaam and said to him, “Thus says Balak son of Zippor: ‘Please do not let anything hinder you from coming to me.

So the Moabites said to the elders of Midian, “Now this mass of people will lick up everything around us, as the bull devours the grass of the field. Now Balak son of Zippor was king of the Moabites at this time.