We Do Stories
Topic : CommunicationDon Hewitt, creator of 60 Minutes, on his special talent as a journalist:
My philosophy is simple. Its what little kids say to their parents: Tell me a story. Even the people who wrote the Bible knew that when you deal with issues, you tell stories. The issue was evil; the story was Noah.
Ive had producers say, Weve got to do something on acid rain. I say, Hold it. Acid rain is not a story. Acid rain is a topic. We dont do topics. Find me someone who has to deal with the problem of acid rain. Now you have a story.